Strategic Management: Formulation and Implementation

Managing Diversification

An organizations implements diversification must monitor and manage its strategy. The two major tools for managing diversification are organization structure and portfolio management techniques. How organziatio0ns structure can be used to manage a diversification strategy I discuss in detail in Chapter 3.

In Volume 2 I shall show portfolio management techniques that diversified organizations use to make decisions about those businesses to engage in and how to manage these multiple businesses in order to maximize corporate performance.

Implementing Strategies Through Mergers, Acquisitions, And Joint Ventures

Corporations seeking to implement growth strategies have a number of tactical options from which to choose. Mergers or acquisitions, joint ventures, and internal product or business development are ways of implementing growth strategies.