Strategic Management: Formulation and Implementation

Miles And Snow's Typology

The set of ideal types in Miles and Snow's theory differ from Mintzberg's ideal types both in the number identified and in how they are described.

Miles and Snow identified four ideal types of organization: the prospector, the analyzer, the defender, and the reactor.


The prospector is the most dynamic of the organizational forms. This type of organization operates in an environment characterized by rapid and unpredictable changes.

The prospector typically operates within a broad productmarket domain that undergoes periodic redefinition. The organization values being "first in" in new product and market areas even if not all these efforts prove to be highly profitable.

The organization responds rapidly to early signals concerning areas of opportunity, and the these responses often lead to a new round of competitive actions. However, this type of organization may not maintain market strength in all of the areas it enters.