Strategic Management: Formulation and Implementation


The Defender is a less dynamic form of organization operating in an environment that is more stable and predictable than of the prospector.

The Defender attempts to locate and maintain a secure niche in a relatively stable product or service area. The [defender] tends to offer a more limited range of products and services than its competitors, and it tries to protect its domain by offering higher quality, superior service, lower prices, and so forth. Often this type of organization is not at the forefront of developments in the industry it tends to ignore industry changes that have no direct influence on current areas of operation and concentrates instead on doing the best job possible in a limited area.


The analyzer adopt some characteristics of prospectors and some characteristics of defenders, seeking effectiveness both efficiency and new product.

The analyzer attempts to maintain a stable, limited line of products or services, while at the same time moving out quickly to follow a carefully selected set of the more promising new developments in the industry. The organization is seldom "first in" with new products or services. However, by carefully monitoring the actions of major competitors in areas compatible with its stable productmarket base, the organization can frequently be "second in" with a more cost efficient product or service.