Strategic Management: Formulation and Implementation

Three Action Roles In The Change Process

The three kinds of movement also correspond to three action roles in the change process, the phases in any particular change sequence, and to traditional organizational levels:

The change strategists
Concern for the connection between the organization and its environment, and for the organization's overall direction in light of macroevolutionary forces, is the province of change strategists.
The change implementors
Responsibility for the microdynamics of development of the change effort itself, and therefore of its internal organizational structure and coordination as the organization itself moves through its life cycle, lies in the hands of change implementors.
The change recipients
The change recipients, those who are strongly affected by the change and its implementation, but without much opportunity to influence those effects. The reactions of change recipients reflect the political and control dimensions of organizations who benefits, which interests are served.